In $2018,$ Suelin Chen and Mark Zheng cofounded Cake, a free social media app that catalogs users$$ end$-$of$-$life wishes, instructions, and documents such as obituaries. Cake, based in Boston, makes money through strategic partnerships primarily with health care providers and will eventually add fee$-$based premium services in global markets. Cake has decided to expand outside its U$.$S$.$ home market via a strategic alliance in order to

Multiple Choice

compete with rival global social media providers such as WeChat and TikTok.

gain access to resources and capabilities located in foreign markets.

achieve differentiation through economies of scale, experience, and increased purchasing power.

gain access to new customers for the company$$s products$/$services$.$

identify newer and stronger resources and capabilities in its home market.