In $2020,$ Ben & Jerry's released a new ice cream flavor called "Netflix & Chill'd," made in collaboration with the streaming platform. The treat is made with peanut butter ice cream, sweet and salty pretzel swirls, and fudge brownies. "This is the perfect pairing between Ben & Jerry's and Netflix, to bring more magic to millions of fans $($taste buds$)$ across the globe," Matthew McCarthy, CEO of Ben & Jerry's, said in a press release. Ben & Jerry's Netflix & Chill'd is an example of which type of cobranding?

Equal play

Sub$-$branding

Ingredient branding

Sponsorship