Question: In 2 0 2 0 , The Body Shop started a campaign to thank healthcare workers for their heroic work on the front lines of

In 2020, The Body Shop started a campaign to thank healthcare workers for their heroic work on the
front lines of the Coronavirus Pandemic. In addition to selling products related to the campaign, The
Body Shop donated to shelters and assisted living communities. Which of the following best describes
The Body Shop's marketing efforts?
Greenwashing
Cause-related marketing
Social impact marketing
Social marketing
In 2020, The Body Shop started a campaign to thank healthcare

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