In $2021,$ Toronto$-$based Social Capital Partners $($SCP$)$ modified their approach to employee stock option plans $($ESOPs$).$ At the same time, they launched a campaign to improve ESOP legislation in Canada, advocating for ESOPs for lower$-$income employees, to improve these employees' chances to build wealth. What aspect of employer branding is this best aligned with?

A$.$ reinforcing the value proposition in communication

B$.$ developing the employee value proposition

C$.$ defining the target audience

D$.$ defining the reputational imagery