Question: In 2 0 2 2 , the U . S . auto market faced a unique challenge: more buyers than available cars. Despite this, new

In 2022, the U.S. auto market faced a unique challenge: more buyers than available cars. Despite this, new light-vehicle sales reached 13.7 million units, marking the lowest full-year sales total since 2011. The decrease of 8.2% compared to 2021 was primarily due to the ongoing semiconductor microchip shortage and other supply chain disruptions. Light trucks accounted for nearly 80% of all new vehicles sold, with crossovers remaining the most popular segment.
Interestingly, alternative fuel vehicles gained market share. Sales of hybrids, plug-in hybrids (PHEVs), and battery electric vehicles (BEVs) constituted 12.3% of all new vehicles sold, reflecting a 2.7% increase from the previous year. Franchised dealerships nearly doubled their BEV sales in 2022, reaching 259,728 units, a remarkable 92.1% surge compared to 2021. These dealerships captured 35.2% of the total new vehicle BEV market.
As we step into 2023, the trend continues with BEV sales growth driven by new models from legacy automakers hitting showrooms and increased BEV inventory availability. The North American light-vehicle production is expected to rise to 15.4 million units in 2023 as supply chain issues gradually improve. However, the average new vehicle price in December 2022 is projected to be $46,382, reflecting a 2.5% increase compared to December 2021. Despite lower overall incentive levels, December 2022 saw the second month where average incentive spending per unit exceeded $1,000. Higher vehicle prices, depressed OEM incentive spending, and surging interest rates contributed to higher monthly consumer car payments.

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