In 2006 however, Dell faced several problems. Many customers complained about long delays in supplies. Recall of
Question:
In 2006 however, Dell faced several problems. Many customers complained about long delays in supplies. Recall of Sony battery cells in its laptops brought undesirable media hype to the company. Increasing discontent of customers led to a slowdown in sales. Consequently, Dell lost its market leadership to Hewlett-Packard Co. (HP). Industry analysts felt that, with Dell’s competitors also improving their supply chains and matching Dell’s direct model, the company had been losing its competitive edge. Dell will have to bear additional costs with its foray into retail distribution thereby minimizing its cost advantage. Besides, profit margins of Dell will drop further since it will have to offer incentives to compete with HP in retail stores. Though Dell spruced up its product design and range but Apple is clearly far ahead of it. Many experts feel that such new initiatives will only distract Dell from its supply chain operations.
In light of above statement, assess how Dell could achieve their goals and apply their strategies with help of S-shaped growth?
Define S-shape growth ?
What are the positive feedbacks that generate the initial exponential?
what are the negative feedbacks that limit its growth?
Also, answer these questions
1-Elaborate on dynamic of stock and flow?
2-As a consultant show how you can help DELL to regain its market leader position?
Can Dell regain its market leader position from HP?
Operations Management Managing Global Supply Chains
ISBN: 978-1506302935
1st edition
Authors: Ray R. Venkataraman, Jeffrey K. Pinto