In 2015, computer tablets were changing the way in which US consumers interacted with the media and shopped. At the time, demand for tablets was surging while demand for personal computers (PC) had peaked. In fact, in 2015, computer tablets (~400 million sold) outsold PCs (~350 million sold) for the first time in history. In 2015, tablet computers were in the __________ stage of the product life cycle while PCs were in the __________ stage of the product life cycle.

		introduction, decline
		growth, maturity
		maturity, decline
		introduction, maturity
		growth, introduction

Hilton Hotels recently surveyed its business travelers and found that business travelers appreciated unexpected amenities such as free, high-speed Wi-Fi and morning newspaper delivery yet experienced inconsistencies with noise levels in the guest rooms. In terms of product levels, Hilton is doing well with respect to delivering its ______ product.

		augmented
		generic
		expected
		potential

In 2009, Tata introduced Swachan ultra-cheap water purifierto the rural Indian market. The product was targeted to 195 million homes without electricity or running water; these households were very different than the households with easy access to electricity and running water. Thanks to Tatas Swach, households in rural India now had an easy way to produce clean drinking water. Tatas addition to its water purifier line is most closely connected to which product line depth consideration?

		Net impact on the companys own margins
		Collaborator reaction
		Customer heterogeneity and requirements specification
		Cost of variety vs. scale opportunity
		Financial brand equity