In 2016 a group of three well-traveled individuals came together with an idea to start a...
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In 2016 a group of three well-traveled individuals came together with an idea to start a business: Ari, an English teacher in the Sapa region of Vietnam; Luiz, a tour guide for a tourism outfit based in the United States, and Sarita, an irrigation specialist in Central America. The three met while on holiday in Hoi An, a preserved ancient town on the central coast of Vietnam. They got to talking about what led each of them to this part of the world and discovered that they shared one thing in common: a love for travel to places where their tourism dollars could make a difference. After parting ways, Ari, Luiz, and Sarita stayed in touch, and all three felt that with their combined knowledge and experiences, they could start a business that focuses on sustainable, affordable travel. Although the specifics of their target market are currently unknown, they envision a business that will appeal to clients who enjoy travelling to experience different lifestyles, cultures, and languages. They are seeking to launch their idea within the next six months domestically, and hope to expand their business globally within the next 12 to 24 months. The company seeks to start their tours in the Appalachia region of the United States, as well as Southeast Asia and Central America, given their collective experiences in these areas. Eventually, they hope to expand their business beyond these regions. To start their business, they will utilize their personal knowledge and experience, but they know that in order to achieve a farther global reach, they will need to consider hiring additional staff to assist in the sales, marketing, and day-to-day operations of the business. While the capital needs of the business are unknown at this time, they've each agreed to invest $5,000 from their personal finances to start it up. The preliminary business focus of the company is to promote "traveling with a conscience" to areas that have sustainability needs. The three decided to name their business Voluntrip. INSTRUCTIONS: In the spaces provided, write 3-5 short-term and 3-5 long term goals that Voluntrip must accomplish to be successful. Note: Your instructors will manually grade your responses. As you work on your Goals and Objectives, consider these guiding questions: GOALS AND OBJECTIVES: MEASURABLE, OBTAINABLE OUTCOMES In 2016 a group of three well-traveled individuals came together with an idea to start a business: Ari, an English teacher in the Sapa region of Vietnam; Luiz, a tour guide for a tourism outfit based in the United States, and Sarita, an irrigation specialist in Central America. The three met while on holiday in Hoi An, a preserved ancient town on the central coast of Vietnam. They got to talking about what led each of them to this part of the world and discovered that they shared one thing in common: a love for travel to places where their tourism dollars could make a difference. After parting ways, Ari, Luiz, and Sarita stayed in touch, and all three felt that with their combined knowledge and experiences, they could start a business that focuses on sustainable, affordable travel. Although the specifics of their target market are currently unknown, they envision a business that will appeal to clients who enjoy travelling to experience different lifestyles, cultures, and languages. They are seeking to launch their idea within the next six months domestically, and hope to expand their business globally within the next 12 to 24 months. The company seeks to start their tours in the Appalachia region of the United States, as well as Southeast Asia and Central America, given their collective experiences in these areas. Eventually, they hope to expand their business beyond these regions. To start their business, they will utilize their personal knowledge and experience, but they know that in order to achieve a farther global reach, they will need to consider hiring additional staff to assist in the sales, marketing, and day-to-day operations of the business. While the capital needs of the business are unknown at this time, they've each agreed to invest $5,000 from their personal finances to start it up. The preliminary business focus of the company is to promote "traveling with a conscience" to areas that have sustainability needs. The three decided to name their business Voluntrip. INSTRUCTIONS: In the spaces provided, write 3-5 short-term and 3-5 long term goals that Voluntrip must accomplish to be successful. Note: Your instructors will manually grade your responses. As you work on your Goals and Objectives, consider these guiding questions: GOALS AND OBJECTIVES: MEASURABLE, OBTAINABLE OUTCOMES
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Shortterm Goals for Voluntrip Develop a comprehensive business plan within the next three months outlining the target market competitive analysis mark... View the full answer
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
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