In 2017, Amazon acquired Whole Foods. Amazon managers believed that the acquisition would give them a...

  

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In 2017, Amazon acquired Whole Foods. Amazon managers believed that the acquisition would give them a wider range of customers and it would allow them to seli food products that had not previously been avalable on Amazon. Together, the two companies should be able to sell more than the two individual companies could have sold. Amazon's acquisition created a competitive advantage through building synergy exploiting Amazon's core competence targeting customers creating value In 2017, Amazon acquired Whole Foods. Amazon managers believed that the acquisition would give them a wider range of customers and it would allow them to seli food products that had not previously been avalable on Amazon. Together, the two companies should be able to sell more than the two individual companies could have sold. Amazon's acquisition created a competitive advantage through building synergy exploiting Amazon's core competence targeting customers creating value

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Amazons acquisition created a competitive advantage through building synergy Building Synergy r... View the full answer