Question: In _ _ _ _ _ _ _ _ _ _ _ _ _ _ segmentation, buyers are divided into different groups on the basis

In ______________ segmentation, buyers are divided into different groups on the basis of lifestyle or personality and values.
Select one:
a. Demographic
b. Behavioral.
c. Geographic.
d. Psychographic.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

QUESTION 1 Target marketing is about finding the niche of people who will become our very best customers. When describing a company or brand's target market -- we can NEVER use the words: 'everybody'...

Q:

Psychographic segmentation occurs when a market is divided into different groups based on social class, lifestyle, or personality characteristics. a. True b. False 32. Market segmentation is the...

Q:

DISCUSSION QUESTIONS what segments might exist? 1. The CEO of your medical transcription service company feels that the com- pany sells a commodity. He believes that the only point of differentiation...

Q:

Question 1(1 point) Saved One of Wal-Mart's advertising campaigns featured a round smiling yellow decimal point that looked like a happy face. This ad concentrated on showing that the large retailer...

Q:

please help A federal agency which aims at preventing persons or corporations from using unfair methods of competition in commerce is A.the Federal Trade Commission (FTC) B.the Food and Drug...

Q:

Please I have an article on which the questions come from. Please feel out the form appropriately. Please let me know if you can do a good job on this. I have similar exercise coming. Thanks ARTICLE...

Q:

Please I have an article on which the questions come from. Please feel out the form appropriately. Please let me know if you can do a good job on this. I have similar exercise coming. Thanks ARTICLE...

Q:

please answer from the notes below no outside answer 3 Explain fully marketing segmentation including the bases for segmentation. Explain fully marketing sizing, market targeting, and market niche....

Q:

Integrated Marketing Communications Plan DELL CASE STUDY Introduction Integrated Marketing communications report has been executed over the topic Marketing communication which is an important aspect...

Q:

Marketing Segmentation, Targeting, and Positioning (STP) In order to be an effective and efficient business, firms should seek out their target customer market. A good understanding of the principles...

Q:

read the case and answer the following questions: Tracy and John had been married eight years and had two children together, Sarah, age six, and Matt, age 4. Tracy was attending law school in Tacoma...

Q:

Explain the role of ethics and social responsibility in developing a strategic plan while considering stakeholder needs and agendas. Include at least one example of a company overstepping ethical...

Q:

What was the Adjusted Closing price of Walmart common stock ranging in the current month? Multiple Cnolce Less than $ 2 0 0 Between $ 2 0 1 and $ 2 $ 0 Betwetn $ 2 5 1 and $ 3 0 0 More than $ 3 0 0

Q:

What are some food related health care issues that inner cities are more likely to see than more affluent areas? Why are certain areas most likely to experience inadequate healthy food options than...