Question: In a blind taste test, Coca Cola was compared to two store brands. 33% chose Coke. This is an example of: a. Brand based comparative

In a blind taste test, Coca Cola was compared to two store brands. 33% chose Coke. This is an example of:

a. Brand based comparative approach

b. Marketing based comparative approach

c. Residual Approach

d. Valuation approach

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