Question: In a consumer s buying process, an external information search is especially important when: Multiple Choice the cost of gathering information is high the consumer

In a consumers buying process, an external information search is especially important when:
Multiple Choice
the cost of gathering information is high
the consumer has a great deal of past experience in the category
there are few substitute products
there is a high risk of making an incorrect decision
the consumer has purchased the item several times in the past

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