Question: In a CRM implementation project, both project management and change management play critical roles in determining the success of the system. How do project management
In a CRM implementation project, both project management and change management play critical roles in determining the success of the system. How do project management and change management contribute to a successful CRM implementation, and what are the potential risks if either is neglected? Discuss how project management ensures the timely and efficient delivery of the technical system, while change management facilitates user adoption and minimizes resistance. How do these two functions interrelate, and why is it important for them to be integrated throughout the CRM implementation process? Provide examples to support your arguments.
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