Question: In a gap analysis in marketing, what is the usage gap for a certain type of product? In a gap analysis in marketing, what is

In a gap analysis in marketing, what is the usage gap for a certain type of product?
In a gap analysis in marketing, what is the usage gap for a certain type of product?
The sales lost to competitors plus the company's current sales
The potential sales for all companies selling the type of product minus the actual sales for all companies selling the type of product
The actual sales for all companies selling the type of product minus the sales lost to competitors
The potential sales for all companies selling the type of product minus the sales lost to competitors

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