In a marketing context, receivers are

Multiple Choice

$$ only those consumers who read, hear, or see a message about a product or service and then choose to buy it$.$

$$ promotional firms that select the best channels through which to convey advertising messages.

$$ customers who read, hear, or see the message sent by a source and interpret it as intended rather than fitting it to their individual beliefs.

$$ a firm that obtains a basic message or theme from its advertising agency and translates that vision into a usable IMC campaign.