Question: In a mature, competitive industry segment like soft drinks, if one of the competitors introduces a new IMC campaign for an existingbrand, the appropriate variable

In a mature, competitive industry segment like soft drinks, if one of the competitors introduces a new IMC campaign for an existingbrand, the appropriate variable to express the campaign objective would be

Sales

Brand awareness

Brand attitude

Brand recall

Brand loyalty

In a mature, competitive industry segment like soft drinks, if one

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