Question: In a ( n ) the parent company has complete power and can dictate the priorities and objectives of the marketing channel because it owns

In a(n) the parent company has complete power and can dictate the priorities and objectives of the marketing channel because it owns multiple segments of the channel.
Multiple Choice
52
independent marketing channel
corporate vertical marketing system
coercive marketing system
horizontal marketing system
 In a(n) the parent company has complete power and can dictate

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