In a new product market, the size of the target population is 40,000, the coefficient of innovation
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Question:
In the Bass diffusion model, if p=0.15, q=0.3, the size of the target population is 100,000, calculate the cumulative adoption at the end of year three if the adoptions in years 1 and 2 are 15,000 and 16575, respectively.
Related Book For
Management Science The Art of Modeling with Spreadsheets
ISBN: 978-1118582695
4th edition
Authors: Stephen G. Powell, Kenneth R. Baker
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