Question: In a print advertisement, Coca - Cola includes a picture of a person drinking a bottle of Coke with text that states: Quench Your Thirst.

In a print advertisement, Coca-Cola includes a picture of a person drinking a bottle of Coke with text that states: Quench Your Thirst. Which type of message appeal is Coke using?
a.
Behavior
b.
Incentive
c.
Emotional
d.
Rational

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!