In a promotion mix, $\_\_\_\_\_\_\_\_$ involve$($s$)$ personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.

a$.$

direct marketing

b$.$

advertising

c$.$

public relations

d$.$

predictive analyticals

e$.$

indirect procurement ${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{i}s\text{a}\text{n}\text{y}\text{p}\text{a}\text{i}\text{d}\text{f}\text{o}\text{r}\text{m}of\text{n}\text{o}\text{n}\text{p}\text{e}\text{r}\text{s}\text{o}\text{n}\text{a}\text{l}presentation\text{a}\text{n}\text{d}\text{p}\text{r}\text{o}\text{m}\text{o}\text{t}\text{i}\text{o}\text{n}of\text{i}\text{d}\text{e}\text{a}\text{s}\text{,}\text{g}\text{o}\text{o}\text{d}\text{s}\text{,}or\text{s}\text{e}\text{r}\text{v}\text{i}\text{c}\text{e}\text{s}byan\text{i}\text{d}\text{e}\text{n}\text{t}\text{i}\text{f}\text{i}\text{e}\text{d}\text{s}\text{p}\text{o}\text{n}\text{s}\text{o}\text{r}\text{.}}$

$a.$

Sales promotion

$b.$

Personal selling

$c.$

Advertising

$d.$

Public relations

$e.$

Direct marketing