Question: In a real-life analysis, explain two major (2) practical differences between the Generation Y consumers and the Baby Boomer consumers. (10 marks) (b) In comparing
In a real-life analysis, explain two major (2) practical differences between the Generation Y consumers and the Baby Boomer consumers. (10 marks) (b) In comparing and contrasting the two groups, discuss two (2) different products that Generation Y consumers will most likely buy compared to two (2) other different products that Baby Boomer consumers will most likely buy. (15 marks) (c) Then, explain in your own understanding WHY the purchases of the two generations are likely to be different. (5 marks) (30 marks)
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