Question: In a recent article, Dr Solveig Beyza Evenstad ( 2 0 2 2 ) argued that the COVID - 1 9 pandemic resulted not only
In a recent article, Dr Solveig Beyza Evenstad argued that the COVID pandemic resulted not only in increased
morbidity and mortality due to the virus but also in significant health, lifestyle, economic and societal changes because of
lockdown, home confinement, and social distancing. After the first two years of the pandemic, there was a consensus that
the mental health of populations has been adversely affected. It is no secret that after the COVID pandemic, a range of
phenomena are disrupting the labour market the world over. This tightening of the labour market has been brought on by a
sustained period of economic growth, a mismatch of skills required by the new economy, and an unexpected labour
shortage created by the COVID pandemic. At the same time, employees are reporting increasing worklife conflict
emanating from increased pressure at work, rising work hours and greater work induced stress.
First, there was the Great Resignation which was followed by Quiet Quitting and now, Quiet Promotion The Great
Resignation was coined by Anthony Klotz, a professor at University College London, who predicted a large wave of
resignation following the COVID pandemic. Many academics and commentators seized on this catchy phrase to make
claims about employees taking back their lives citing high burnout rates, a desire for better worklife balance and toxic
work environments Needelman Smith, Sull et al The great resignation led to the other catch phrases
such as quiet quitting and quiet firing reflecting employees withdrawing their extra role behaviours and employers piling
on unpleasant and unrewarding work Harter Miller, The great resignation and recent layoffs across industries
has left many teams shortstaffed and the remaining employees have been horizontally and vertically loaded with additional
tasks, hence quiet promotion In this regard, quiet promotion represents a de novo manifestation of the paradigm shift at
the nexus of business and the labour market.
As stated in the article above, some diligent staff are being tasked with greater responsibility on the sly The term quiet
promotion according to Van Beek, can also be used to describe a situation where highperforming employees are
punished for their success by being given more work and responsibilities instead of being recognised and rewarded for
their contributions. Whichever way the quiet promotion takes place, the end result is the same: it can lead to burnout and
decreased job satisfaction, and ultimately, higher turnover of staff. While its disruption to organisational functioning may be
less visible than that of the great resignation, quiet promotion can in fact be even more damaging. What happens to the
remaining employees who get stuck picking up the leftover, often more demanding, workAs a business researcher with a research interest in organisational behavior and employee wellbeing, you suspect that the
Great Resignation, Quiet Quitting and Quiet Promotion phenomena are all symptomatic of an unfolding paradigm shift in
the organisational environment. You believe that a deeper understanding of the novocontemporary phenomenon of quiet
promotion and its concomitant effect on employee performance will enable management to develop effective mitigating
strategies to reduce employee burnout and improve organisational outcomes.
Accordingly, you are proposing a qualitative study with the aim of exploring the effect of perceived quiet promotion practices
on employee performance at selected JSElisted technology companies.
You have formulated the following research objectives for the proposed study:
To explore the discourse surrounding the great resignation, quiet quitting, and quiet promotion phenomena across the
selected JSElisted technology companies.
To understand how best to craft resilient organisational cultures that are responsive to the unfolding paradigm shift
characterized by the great resignation, quiet quitting, and quiet promotion phenomena across the selected JSElisted
technology companies.
To examine the nexus of perceived quiet promotion practices and employee burnout across the selected JSElisted
technology companies.
To proffer practical recommendations to the management of the selected JSElisted technology companies on how best
to mitigate quiet promotion for improved employee performance.Based on the outcome of W analysis in formulate a suitable title for the proposed study. Marks
Formulate FOUR research questions that the proposed study will attempt to answer. Marks
Based on yr nderstandinof research philosophy, critically discuss the ontological and epistemological
perspectives of the proposed study
Briefly discuss the concept of research design and specify, with detailed elaboration on an appropriate research design that you would use to answer the four research questions formulated in
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