1. In a research study, what does the term "sampling frame" refer to?

A) The statistical method used to analyze the collected data.

B) The group of individuals or elements from which a sample will be drawn.

C) The process of selecting a sample from a population.

D) A technique for stratifying the sample.

E) The total number of participants in a study.

1. What is the primary benefit of using sampling in market research?

A) To guarantee that the entire market population is surveyed.

B) To increase the cost of data collection.

C) To minimize the need for careful research design.

D) To provide accurate information about the chosen market.

E) To reduce the efficiency of the research process.

1. Which of the following is a key characteristic of random sampling method?

A) Selection of participants based on their availability and convenience.

B) Dividing the population into strata before selecting the sample.

C) Relying on referrals from an initial participant to build the sample.

D) Ensuring that each member of the population has an equal chance of selection.

E) Choosing individuals for the sample based on the researcher's judgment.

1. Which of the following sampling techniques are not part of random sampling techniques?
2. Simple random sampling
3. Connivence sampling
4. Cluster sampling
5. Snowball sampling
6. Stratified sampling

1. Why do market researchers use sampling in their research studies?

A) To collect opinions from the entire market population.

B) To save time and money when collecting data.

C) To ensure the chosen market is not represented accurately.

D) To eliminate the need for careful design and analysis.

E) To make the research process more time-consuming.