Question: In a sequential new product development process, which of the following is true of the product development step? Question 4 Select one: a . Product

In a sequential new product development process, which of the following is true of the product development step?
Question 4Select one:
a.
Product development helps top management review profit projections.
b.
Product development is usually followed by test marketing.
c.
Product development is usually followed by a business analysis of the product.
d.
Product development avoids testing products on actual customers due to liability concerns.
e.
Product development involves introducing a product into realistic market settings.

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