Question: In a situation where a marketing team is deciding between using mass media or niche media, what factor should primarily influence their decision? The color

In a situation where a marketing team is deciding between using mass media or niche media, what factor should primarily influence their decision?
The color scheme of the advertisement
The duration of the advertisement
The target audience of the product
The time of the year
The music in the advertisement
In a situation where a marketing team is deciding between using

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