In a study, sales representatives approached customers planning to buy laptop computers at an electronics store....

   

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In a study, sales representatives approached customers planning to buy laptop computers at an electronics store. Half of the customers were asked about their memory needs, and the other half were asked about their processor-speed needs. This was not steering or leading by any stretch. It turned out, that the group that was asked about the memory needs ended up buying computers with higher memory, and those in the other group ended up buying computers with higher processor speeds. Just getting customers to think about certain attributes of the product affected their decision in favor of that attribute. Which of the following best explains the phenomenon described above? A) Extremeness-averse effect B) Dominance effect C) Priming effect D) Novelty effect E) Familiarity effect 8. An anti-smoking advertisement targeting at changing teenagers’ attitude toward smoking shows a group of undesirable heavy smokers who are unhealthy and not confident. This advertisement uses which of the following in conveying the message? A) reference group B) aspirational reference group D) E) 9. Which one of the following sources of social influence is considered to have the highest credibility? A) associative reference group dissociative reference group opinion leaders E) Advertising Company websites Direct mail sent by companies Sales people sent by companies Word of mouth communication among friends of IMG In a study, sales representatives approached customers planning to buy laptop computers at an electronics store. Half of the customers were asked about their memory needs, and the other half were asked about their processor-speed needs. This was not steering or leading by any stretch. It turned out, that the group that was asked about the memory needs ended up buying computers with higher memory, and those in the other group ended up buying computers with higher processor speeds. Just getting customers to think about certain attributes of the product affected their decision in favor of that attribute. Which of the following best explains the phenomenon described above? A) Extremeness-averse effect B) Dominance effect C) Priming effect D) Novelty effect E) Familiarity effect 8. An anti-smoking advertisement targeting at changing teenagers’ attitude toward smoking shows a group of undesirable heavy smokers who are unhealthy and not confident. This advertisement uses which of the following in conveying the message? A) reference group B) aspirational reference group D) E) 9. Which one of the following sources of social influence is considered to have the highest credibility? A) associative reference group dissociative reference group opinion leaders E) Advertising Company websites Direct mail sent by companies Sales people sent by companies Word of mouth communication among friends of IMG

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The detailed answer for the above question is provided below Solution The answer to question 7 is C ... View the full answer