In a total quality setting, quality is defined by the customer. When quality is defined by the customer, the following factors apply.

QUESTION $15$SELECT ONE OR MORE:

a$.$

Customer satisfaction is ensured by producing high$-$quality products.

b$.$

Reliable customers are the most important customers.

c$.$

The customer must be the organisation's top priority.

d$.$

New customers are crucial to long term organisational survival.