Question: In a two page paper, please explain to us: More companies are looking towards social media listening data as valuable intelligence on their customers. One

In a two page paper, please explain to us:

More companies are looking towards social media listening data as valuable intelligence on their customers. One platform is Sysomos which offers two tools, Heartbeat and Map. What are these platforms used for? How are they similar and different? What are the advantages and disadvantages? Cite all sources

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