Question: In addition to producing the popular Surface tablet, Microsoft also helps design the operating system and provides subscription - based applications. It also owns retail
In addition to producing the popular Surface tablet, Microsoft also helps design the operating system and provides subscriptionbased applications. It also owns retail stores called Experience Centers. Microsoft, therefore, operates in the hardware, software, services, and retail industries. These activities are an example of which of the following?
Channel conflict
Horizontal channel integration
Vertical channel integration
Channel cooperation
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