In ADV $225$ we learned it's important to analyze content marketing efforts. Which of the following is a FALSE statement regarding analytics?

Vanity metrics are particularly useful in identifying messages needing to be updated

External reports typically are geared to executives who are not making low level, specific messatying decisions

Internal reports might point to the need to update a whitepaper or case study Most businesses hire $3$rd party firms $($outside of their organization$)$ to gather and analyze data

NONE of the ABOVE is a FALSE STATEMENT REGARDING CONTENT MARKETING ANALYTICS