In all blog entries, you must:

Develop professional$-$quality, organized blog posts

Apply topics and concepts covered in this course

Utilize outside resources and$/$or examples to support your positions

Prompt

For this blog assignment, you will focus on the following: $1)$ Write about the company you select for your project, explaining why you chose that company, and $2)$ think of a new product your chosen company could launch. Your product concept can be anything, so do not limit your ideas, because you do not have to justify your new product idea, just explain how you would do market research for it$.$

You will describe the new product concept that you are suggesting for launch as well as the proposed research objectives and design, taking into consideration test market surveys, interviews, secondary research, etc. Keep in mind that in developing a new product concept, you should think of $1)$ what the company is known for, $2)$ what the general public expects from the company and would accept from them, and $3)$ what a segment of the population might want$/$need but are unable to acquire in a satisfactory manner.

First, read Chapter $1$ and the required section in Chapter $3$ of your text. Next, review the Final Project Guidelines and Rubric and select a company from the list provided to research for your project. Post your chosen company to the blog and explain why you chose that company.

Your blog post must include:

What product will you consider launching as the application subject for the final marketing research brief?

Define your research objectives and research design. The research design should cover how you will address any issues raised in recommending your product idea. Be specific. If secondary research is your recommendation, discuss possible sources that would be acceptable. If primary research is your recommendation, discuss the type$/$audience$/$reasons$.$