In all human service organizations and collaborative programs or projects, there is a need for marketing plans and persuasion practices. These practices are a foundation for gaining investment from key stakeholders.

dentify a policy, project, or initiative from your experience or from course materials. Discuss how the facilitators or leaders and members of a collaborative team working on that community project or new policy initiative would use methods of marketing and persuasion as discussed in the text. Discuss one tool or method of persuasion that might be used for the policy or initiative you identify and why that tool or method might be effective.

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