In an age where consumer attention spans are shorter than ever, how can marketers create compelling and

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In an age where consumer attention spans are shorter than ever, how can marketers create compelling and memorable brand experiences that cut through the noise and resonate with their target audience?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: May 19, 2023 04:04 AM

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In an age where consumer attention spans are shorter than ever, how can marketers create compelling and

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Global Marketing management

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