In an effective marketing message, the value proposition should trigger a craving. When your audience sees the stimulus $($cue$),$ they should crave the reward, so they do the routine $($engaging with your product$/$service$).$

In an effective marketing message, the value proposition should trigger a craving. When your audience sees the stimulus $($cue$),$ they should crave the reward, so they do the routine $($engaging with your product$/$service$).$

True

False