In an increasingly interconnected global marketplace, how can companies develop and execute successful international marketing strategies that
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In an increasingly interconnected global marketplace, how can companies develop and execute successful international marketing strategies that effectively cater to diverse cultural contexts, while maintaining brand consistency and avoiding cultural missteps?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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