In April $2011,$ Apple filed a lawsuit accusing Samsung of copying the iPhone when the Korean company created its Galaxy line of phones.

Samsung countersued Apple for not paying royalties for using its wireless transmission technology. Since then, there have been multiple lawsuits in several countries regarding the patents of these products. The two companies have repeatedly accused each other of copying the appearance and functions of their smartphones and tablet devices.

Both companies have shown a willingness to compromise in an effort to avoid going to court. They cut the number of disputed patents in half and agreed to go to mediation to settle the case. However, Apple filed a motion asking the presiding judge to bar the sale of Samsung$$s Galaxy Tab $10\mathrm{.}1$ on the grounds that the tablet unfairly copied Apple$$s second$-$generation tablet.

Both sides have publicly stated that they wish to avoid a lengthy and costly legal battle. Samsung is one of Apple$$s biggest suppliers, and both companies would like to resolve their dispute and strengthen their long and profitable partnership. Apple stands to lose millions in legal fees as well as lost profits, and the same can be said of Samsung.

As the case study suggests, the two companies have an interest in resolving the dispute and maintaining their relationship. The cell phone and tablet business is a multi$-$million dollar business which seems to be increasing its market every year. Based on Chapter $9,$ Relationships in Negotiation, analyze how trust would play a role in the negotiation. In addition, how could the companies repair the broken trust that we can assume exists between them now in order to continue their business relationship.