In B$2$B sales, $\_\_\_\_\_\_\_\_\_\_.$

In B$2$B sales, $\_\_\_\_\_\_\_\_\_\_.$

you should focus immediately on closing.

you do not need to include rapport building.

you are generally approaching your prospect, so you have researched them first.

you should always start the conversation with "can I help you?"

relationships are not as valuable as in the B$2$C environment.