Question: In both B 2 B and B 2 C markets, the buying decision process involves five key stages. Which of the following is a major
In both BB and BC markets, the buying decision process involves five key stages.
Which of the following is a major difference between the problem recognition stage
in B B and B C markets?
problem recognition is often driven by personal desires, while problem
recognition is based on operational efficiency.
BB buyers focus on improving efficiency or solving operational challenges,
while BC buyers are driven by personal desires or specific problems.
BB buyers often consult reviews and influencers for their needs, while BC
buyers issue Requests for Proposals RFPs
BB purchases are often impulsive, while BC purchases involve multiple
stakeholders.
Both BB and BC buyers are primarily influenced by emotional factors when
recognizing a need.
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