Question: In Case Study 1 0 , we saw an example of an advertisement where the values of equality, indiscrimination, and inclusivity were promoted where the
In Case Study we saw an example of an advertisement where the values of equality, indiscrimination, and inclusivity were promoted where the main character in the advertisement with disabilities was comparing their skills with people without disabilities. Which of the following theories could best guide such marketing strategies?
Group of answer choices
Social learning theory.
Both need to belong theory and the theory of social comparison.
Social comparison theory.
Need to belong theory.
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