Question: In Case Study 1 0 , we saw an example of a store where you can buy coffee and shop for other items such as
In Case Study we saw an example of a store where you can buy
coffee and shop for other items such as clothes, accessories, and
gift items. The smell of coffee gives you a headache. Which of the
following might be true for consumers like you?
None of the above.
Consumers would try to distract themselves with the ambient music and
would visit the store anyway.
Consumers would show avoidance behavior because entering the store
will give them headaches.
Consumers would show indifference because they are not interestemimin in
the products offered by the store anyway.
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