In Chapter $10($p$.278-295)$ and CH $12$ in Worth's Nonprofit Management $+$ Article, "Reality Check on nonprofit marketing" please answer the following questions.

Question $1$:

$1$A$.$ According to all of your reading, what are the major differences between marketing success between the nonprofit sector and the commercial $($for$-$profit$)$ sector?

$1$B$.$ What are the main brand attributes of the agency you are developing or collaborating with for your Nonprofit Agency Paper? What is the message that the organization is sending?

$1$C$.$ Following Question $1$B$,$ Who is their audience? What do you think are the most effective marketing tools to reach this audience?

Question $2$:

What are the different forms of endowments that nonprofits acquire? What is the purpose of each? Do you think that permanent endowment is a best practice for nonprofit organizations? Explain.