Question: In Chapter 13, we talked about the various situations faced by consumers and by business buyers, and we compared straight rebuy with habitual buying and

In Chapter 13, we talked about the various

In Chapter 13, we talked about the various situations faced by consumers and by business buyers, and we compared straight rebuy with habitual buying and new task buying with complex buyer behavior. Please explain how dissonance reducing buying behavior, which is seen in consumer buying when the buyer is highly involved emotionally and there is not much difference between brands, also happens in business buying situations

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