In Chapter 5 you read about several Big Data sources. In a Word document (.docx), answer the following questions or situations using the information from the text and additional sources. Answer your questions in detail. Failure to answer questions in detail will negatively effect your grade. If a questions asks for a plural response, you must provide more than one.

Now that you have settled into the course, this week and future assignments will require you to connect the content from the book to external research to answer the questions. Providing actionable answers that build credibility with your audience is the skill you are working to sharpen.

For each Big Data source listed below, identify an organization that you believe uses (or could use) that data source. Then describe how you believe the organization currently uses (or could use) data from each source to answer a specific marketing question or make a marketing-related decision (questions and decisions you identify can be different for each data source).

A. Business Systems

B. Social Media Platforms

C. Mobile Applications

D. Commercial Entities

E. Government Agencies

Example:Social Media platforms: Chadron State College uses Twitter to post updated scores of football games.

This answers the marketing question "How can we raise awareness of the athletic program at CSC?".

Twitter is used as a part of the customer interaction phase of the CRM cycle (Marshall,2019). Utilizing Twitter also allows the company to engage in knowledge discovery. As a consumer touchpoint the engagementand interaction of the Tweet can be collected and analyzed. As an awareness strategy, the data analysis would focus on the characteristics of volume and velocity through the capabilities of the technological tool. Awareness could be measured through the Twitter analytics tools that focus on the characteristics of volume and velocity. Data could be analyzed through the basic stats of engagement, follower retention, and event the geospatial visualization tool within the platform (Taneja & Tanega, 2014). The analysis of this data would allow the organization to examine the awareness generated by the content of the particular Tweet.