Question: In Chapter 6 , Sinek explains that trust is a feeling, not a rational choice. He further explains, . . . you can t convince

In Chapter

6,

Sinek explains that trust is a feeling, not a rational choice. He further explains,

. . .

you can

t convince someone to trust you. You have to earn trust by communicating and demonstrating that you share the same values and beliefs. You have to talk about your WHY and prove it with WHAT you do

(

. 84 - 5) .

Discuss this quote and share examples of earning trust in your own life.

(

SWW

)

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