Question: In Chapter 8 Video 8 , we talk about Life Cycle Management tools. There was a discussion about Everett Rogers seminal book Diffusion of Innovation.

In Chapter

8

Video

8,

we talk about Life Cycle Management tools. There was a discussion about Everett Rogers seminal book Diffusion of Innovation. Which stage of diffusion of an product innovation involves customer who will only adopt if their current product is discontinued.

Group of answer choices

Early Adopters

Laggards

Innovators

Early Majority what is correct answer?

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