Question: In chapter 9, we learned about the process of developing new products and services. One of the key concepts from this chapter is the inherent

In chapter 9, we learned about the process of developing new products and services. One of the key concepts from this chapter is the inherent uniqueness of services known as the 4 I's: intangibility, inconsistency, inseparability, and inventory. Reflect on a recent service purchase/encounter and explain how each of the 4 I's of services was present or handled during your experience with the service provider.

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