The influential contribution of Bartlett and Ghoshal 1986 was discussed Search for two recent academic journal publications published between 2012 and today that build on Bartlett and Ghoshal 1986. Briefly summarize the publications and reflect critically on how the core concept has evolved. Note that critical reflection is considered a key part of your solution.

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STRATEGY OF MULTINATIONAL ENTERPRISES The current global economic environment has brought to fore internationalization as a key corporate strategy for most firms Furrer 2011 Buckley and Ghauri 2004 Th... View the full answer