In Class Exercise: ICE #9 Channel management involves a wide variety of critical functions/activities that allow an organization to create utility for both consumers and other businesses (channel members) identify and explain two ways that channel offerings with regard to consumers or business partners management adds value to a company's Chave: 02019 128 introduction2Busines esenved May not be scanned, copied, or duplicated, or posted to a publicdly accessible website in whole or in part