In Class we discussed a Wall Street Journal article that described a company's plan to get back into the black $($become profitable$)$ by encouraging customers to buy items early and at full price, rather than wait for discounts. The retailer's plan to become profitable comes with a notable feature. Whas was this?

a$.$ It is cutting advertising for the coming year.

b$.$ It is spending more for public relations for the coming year.

c$.$ It is using more personal selling for the coming year

d$.$ It is projecting lower revenue for the coming year.