Question: In class we discussed how even though Big Lots!, Target, Nordstrom, and Neiman Marcus sell many of the same types of products, they Try to

In class we discussed how even though Big Lots!, Target, Nordstrom, and Neiman Marcus sell many of the same types of products, they Try to appeal to as many types of consumers as possible Have similar distribution

(

place

)

strategies Position themselves in the same way All provide solutions to working

-

class consumers Target different segments of the market

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